Top 20+ Purple Shampoos For Blonde Hair: Expert Picks & Reviews

wvey

02 May, 2025

Tired of brassy blonde ruining your vibe? Purple shampoos are the unsung heroes of maintaining vibrant, fresh blonde and bleached hair, effectively combating those unwanted yellow, orange, and brassy tones that can creep in.

The struggle is real. Maintaining the perfect shade of blonde, whether it's a sun-kissed natural hue, a carefully crafted highlight, or a bold platinum, requires dedication and the right arsenal of products. A significant part of that arsenal? The humble, yet powerful, purple shampoo. This tinted miracle worker is the secret weapon against the inevitable brassiness that can plague blonde and light-colored hair. It's not just about aesthetics, though. Proper care helps the color last longer and ensures that the investment in your hair stays beautiful between salon visits. Luckily, navigating the world of purple shampoos has never been easier, thanks to expert recommendations and tried-and-tested options.

Here's a breakdown of the essential information you need:

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Why Use Purple Shampoo?	To counteract brassiness and yellow tones in blonde, bleached, gray, and platinum hair.
How Does it Work?	Purple pigment neutralizes yellow and orange tones, utilizing color theory (purple sits opposite yellow and orange on the color wheel).
Who Should Use It?	Anyone with blonde, bleached, gray, silver, or platinum hair who wants to maintain a cool, bright tone.
How Often to Use It?	Typically, every third or fourth wash. Overuse can lead to buildup and dryness.
Important Considerations	Purple shampoos can be drying, so always follow with a good conditioner or hair mask. Adjust usage based on hair type and desired results.
Key Ingredients to Look For	Pigment-rich formulas, hydrating ingredients (like hyaluronic acid, oils, and butters), and UV protection.
Popular Brands and Products	Redken, Oribe, Davines, Philip Kingsley, Pureology, John Frieda, Krastase, Olaplex, Moroccanoil, and many more.
Where to Buy?	Drugstores, beauty supply stores (like Ulta and Sephora), and online retailers like Amazon and the brand's own websites.
Pro Tips	Apply to wet hair, coat from root to end, and let it sit for the recommended time (usually a few minutes). Monitor results to avoid over-toning.

The Power of Purple: Unveiling the Best Shampoos on the Market

The market is saturated with options, each promising to deliver the perfect tone. Choosing the right one can feel daunting. Fortunately, industry experts and real-world users have already done the heavy lifting. They've tested, reviewed, and compared countless formulas to identify the best of the best. This guide highlights some of the top contenders, based on different needs and hair types, allowing you to pick the right shampoo for your specific hair goals.

The Top Contenders: A Deep Dive into the Best Purple Shampoos

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Let's dive into some of the leading purple shampoos, exploring their strengths and ideal uses:

1. Pureology Strength Cure Blonde Shampoo

Why it stands out: A favorite among many, Pureology's formula excels at color protection and strengthening hair, making it a great choice for color-treated blondes. It's designed to combat brassiness while addressing damage and dryness.

Best for: Color-treated blonde hair and those needing to repair damage.

2. Krastase Blond Absolu Purple Shampoo

Why it stands out: A luxury option, Krastase is known for its high-quality ingredients and effective formulas. This purple shampoo is designed to neutralize brassiness and also provides intense nourishment.

Best for: Those looking for a high-end product with superior conditioning benefits.

3. Olaplex No.4P Blonde Enhancer Toning Shampoo

Why it stands out: From the well-regarded Olaplex line, this shampoo focuses not only on toning but also on repairing and strengthening the hair's bonds. It's a great option for those with damaged or processed hair.

Best for: Blonde hair needing bond repair, often used for those who bleach or highlight frequently.

4. Clairol Professional Shimmer Lights Purple Shampoo

Why it stands out: A classic choice, Clairol Shimmer Lights is a long-standing favorite for its ability to tone gray and silver hair. Its a budget-friendly option with proven results.

Best for: Gray, silver, and color-treated blonde hair. Effective and affordable.

5. John Frieda Sheer Blonde Shampoo

Why it stands out: Another readily accessible option, John Frieda offers a purple shampoo that effectively tones blonde hair and brightens highlights. It is designed for everyday use.

Best for: Maintaining blonde hair brightness and subtle toning on a daily basis.

6. Davines Heart of Glass Shampoo

Why it stands out: Davines, known for its commitment to sustainability, provides a gentle, yet effective, purple shampoo that's ideal for minimal brass maintenance. It offers a blend of gentle cleansing and color correction.

Best for: Gentle toning and those seeking eco-friendly options.

7. Moroccanoil Blonde Perfecting Purple Shampoo

Why it stands out: Combines the toning power of a purple shampoo with the nourishing benefits of Moroccanoil's signature argan oil. Its ideal for conditioning while neutralizing brassiness.

Best for: Blonde hair that needs both toning and hydration.

8. Redken Color Extend Blondage Shampoo

Why it stands out: Redken is renowned for its salon-quality products. The Blondage shampoo is designed to counteract brassiness with a strong toning effect while also protecting color.

Best for: Those who want powerful brass-fighting results.

9. Kristin Ess The One Purple Shampoo

Why it stands out: A favorite in the industry, Kristin Ess products are both effective and accessible. This shampoo delivers effective toning at a reasonable price point. It is suitable for everyday use.

Best for: An effective and budget-friendly everyday option.

10. Philip Kingsley Pure Blonde/Silver Brightening Daily Shampoo

Why it stands out: Designed for daily use, this shampoo gently tones blonde and gray hair. It's formulated to add shine while maintaining color.

Best for: Those looking for gentle, everyday toning.

11. Dae Violet Hour Purple Shampoo

Why it stands out: Dae is a well-regarded brand offering a purple shampoo that provides both toning and hydration, giving great results.

Best for: Providing toning with superior hydration.

12. Pravana The Perfect Blonde Purple Toning Shampoo

Why it stands out: Pravana's toning shampoo is designed for platinum blonde hair. The product is very effective.

Best for: Strong toning in platinum hair.

13. Artnaturals Purple Shampoo for Blonde Hair

Why it stands out: Artnaturals is known for its natural formulations. The product works very effectively.

Best for: Those looking for natural options.

14. Bondiboost Blonde Baby Hydrating Toning Purple Shampoo

Why it stands out: The product helps in hydrating the hair. The product is very effective.

Best for: Those looking for hydration.

How to Use Purple Shampoo Effectively

While purple shampoo is relatively straightforward to use, there are a few key steps to maximize its effectiveness and avoid potential pitfalls. Heres a step-by-step guide:

Wet Your Hair Thoroughly: This is the foundation for even application. Make sure every strand is saturated.
Apply the Shampoo: Start at the roots and work your way down to the ends. Ensure every area is covered.
Lather Gently: Create a gentle lather, ensuring the shampoo reaches all areas of your hair.
Let It Sit: This is where the magic happens. Follow the products instructions regarding how long to leave the shampoo in your hair. Times generally range from one to five minutes. Start with a shorter duration, especially if you're new to purple shampoos or have porous hair. Check on your hair during the processing time and rinse immediately if the purple shade is becoming too intense.
Rinse Thoroughly: Make sure all the shampoo is removed from your hair.
Condition: Purple shampoos can be drying. Always follow with a hydrating conditioner or a hair mask. This helps restore moisture and ensures your hair stays healthy and shiny.
Frequency: Don't overuse purple shampoo. Generally, use it every third or fourth wash. Overuse can lead to buildup, making your hair feel heavy or flat.
Monitor Your Results: Pay attention to how your hair responds. If you find the toning is too strong, reduce the processing time or frequency of use.
Consider Your Hair Type: If your hair is particularly dry or damaged, choose a purple shampoo with moisturizing ingredients, or limit how often you use it.

Expert Advice: Tips and Tricks for Optimal Results

To get the most out of your purple shampoo, consider the following expert tips:

Start Slow: If you're new to purple shampoos, begin with a shorter processing time (e.g., 1-2 minutes) to avoid over-toning.
Customize the Time: Adjust the processing time based on your hair's porosity and the level of brassiness. High-porosity hair might absorb the pigment faster.
Use Gloves: Purple shampoo can stain your hands. Using gloves during application can help prevent this.
Alternate Products: Don't exclusively use purple shampoo. Alternate with a regular, gentle shampoo to prevent buildup.
Deep Condition Regularly: Purple shampoo can be drying, so deep condition your hair regularly to restore moisture and maintain hair health.
Don't Overdo It: Too much purple shampoo can lead to a flat or overly toned result. Remember that less can be more.
Consider a Purple Conditioner: For extra toning power and added moisture, use a purple conditioner following your purple shampoo.
Combine with Other Products: Use a clarifying shampoo once a month to remove buildup.

The Future of Blonde Care

The ongoing evolution of hair care is bringing innovative solutions to combatting brassiness and extending the life of blonde and light-colored hair. Advancements in formulation are creating shampoos that are more effective in neutralizing unwanted tones, while also being gentler and more hydrating. The focus is shifting toward products that address the root causes of brassiness.

The Bottom Line

Purple shampoo is an invaluable tool for anyone with blonde, gray, or light-colored hair, providing an accessible and effective way to maintain color vibrancy and combat unwanted brassy tones. Choosing the right purple shampoo and using it correctly can make a dramatic difference in your hair's appearance and your overall hair health. With the variety of options available, there's a perfect purple shampoo for every hair type and concern. By embracing the power of purple, you can ensure your hair always looks its best, keeping your blonde beautiful.